Subspire

    The UGC Journey

    Discover how UGC transforms the customer experience from first purchase to lifelong brand advocate

    What is UGC?

    UGC (User-Generated Content) refers to content created and shared voluntarily by consumers and users. Product reviews, social media posts, photos, and videos—information shared by actual users rather than companies—has become the most trusted source of information for other consumers.

    Increased Trust

    Real user voices earn 92% more trust than corporate advertising

    Purchase Motivation

    78% of consumers reference reviews when making purchase decisions

    Brand Loyalty

    Customers who engage with UGC show 2x higher brand attachment

    The Customer UGC Journey

    The critical role UGC plays at each stage from pre-purchase to lifelong fan

    Phase 1: Awareness

    Product Discovery

    Consumers discover products and begin considering a purchase. At this stage, reviews and ratings from other buyers have significant influence.

    UGC Role: Reviews and ratings build trust and reduce purchase anxiety. Quality reviews collected by U-KOMI give first-time customers the confidence to buy.

    Phase 2: Purchase

    First Purchase

    The moment consumers decide to buy. Reviews and photo testimonials on product pages become the final deciding factor.

    UGC Role: Authentic reviews with photos and videos collected by U-KOMI convey product appeal concretely, significantly improving conversion rates.

    Phase 3: Experience

    Product Experience & Review

    After using the purchased product, the desire to share the experience with others emerges.

    UGC Role: U-KOMI's easy review submission efficiently collects customer voices, starting the UGC cycle that leads to acquiring new customers.

    Phase 4: Repeat

    Continued Purchases

    Satisfied customers begin making repeat purchases. A crucial stage where the relationship with the brand deepens.

    UGC Role: Bazora's community features foster connections between customers, increasing brand belonging and improving repeat purchase rates.

    Phase 5: Advocacy

    Lifelong Brand Fan

    From mere customer to brand-loving fan who actively recommends your products.

    UGC Role: Active engagement in Bazora's community nurtures customers into brand ambassadors, creating a virtuous cycle of word-of-mouth customer acquisition.

    Subspire Solutions

    Two products supporting each stage of the UGC journey

    U-KOMI

    End-to-end support from review collection to utilization. Effectively gather customer voices and boost conversion rates.

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    Bazora

    Support for building and operating fan communities. Foster customer connections and maximize lifetime value.

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    Ready to Grow Your Business with UGC?

    Optimize your customer UGC journey with U-KOMI and Bazora. Consistent support from new customer acquisition to fan cultivation.

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